We are glad you are here!
Hi! I’m Alex Bonello.
Founder of Insoft, the company bringing you HDVMixer.
We developed HDVMixer to help broadcasters of all sizes grow their audience (and their revenue!) by putting their content online.
You see…
I had a 25 year career in broadcast manufacturing, I designed audio processors, audio consoles and radio automation systems. For over a decade I served internationally as Latam director of sales for Solidyne in Argentina as the head of its software division.
Thanks to all those years of experience and after receiving feedback from hundreds of customers around the world, I moved to Florida and started my own company, where I developed HDVMixer, the first Visual Radio solution created with a broadcaster mindset.
There are a lot of video solutions out there, but many of them don’t consider the specific workflow of a radio station, a podcaster, or a live event. There are special circumstances in all these environments that need to be considered for a video workflow to be effective.
The methods and technology I used to develop HDVMixer are heavily influenced by my years of experience helping thousands of customers make the best out of the technology they already had available.
In order to grow your audience and bring you extra money, Visual Radio needs to be a cost-effective solution. Broadcasters around the world have changed the direction of their companies in order to stay competitive and thrive in these digital times.
We are living a particular time in history in which we are seeing the fall of huge broadcast companies that have not had a lean approach.
Visual Radio is a technology that has thrived in the last few years in areas like Latin America. Latin America has been one of the first markets to embrace it because broadcasters saw the potential that online outlets could have in the face of a receding traditional broadcast market.
You don’t need to spend much more to bring the content you already have, online.
Remember this:
In order to bring you results, Visual Radio needs to be cost-effective.
Even if today you don’t buy any of our products, please take this phrase with you and remember it every time you feel like spending tens of thousands of dollars in hardware video switchers, the latest 4K camera and hiring a consultant in order to make a plan for redesigning your studios and getting the equipment… you get the picture.
Hi! I’m Alex Bonello.
Founder of Insoft, the company bringing you HDVMixer.
We developed HDVMixer to help broadcasters of all sizes grow their audience (and their revenue!) by putting their content online.
You see…
I had a 25 year career in broadcast manufacturing, I designed audio processors, audio consoles and radio automation systems. For over a decade I served internationally as Latam director of sales for Solidyne in Argentina as the head of its software division.
Thanks to all those years of experience and after receiving feedback from hundreds of customers around the world, I moved to Florida and started my own company, where I developed HDVMixer, the first Visual Radio solution created with a broadcaster mindset.
There are a lot of video solutions out there, but many of them don’t consider the specific workflow of a radio station, a podcaster, or a live event. There are special circumstances in all these environments that need to be considered for a video workflow to be effective.
The methods and technology I used to develop HDVMixer are heavily influenced by my years of experience helping thousands of customers make the best out of the technology they already had available.
In order to grow your audience and bring you extra money, Visual Radio needs to be a cost-effective solution. Broadcasters around the world have changed the direction of their companies in order to stay competitive and thrive in these digital times.
We are living a particular time in history in which we are seeing the fall of huge broadcast companies that have not had a lean approach.
Visual Radio is a technology that has thrived in the last few years in areas like Latin America. Latin America has been one of the first markets to embrace it because broadcasters saw the potential that online outlets could have in the face of a receding traditional broadcast market.
You don’t need to spend much more to bring the content you already have, online.
Remember this:
In order to bring you results, Visual Radio needs to be cost-effective.
Even if today you don’t buy any of our products, please take this phrase with you and remember it every time you feel like spending tens of thousands of dollars in hardware video switchers, the latest 4K camera and hiring a consultant in order to make a plan for redesigning your studios and getting the equipment… you get the picture.
Join the community of more than 300 radio stations
around the world that have gone visual with HDVMixer
